Post by elenoire on Jun 19, 2017 9:06:15 GMT -5
Thanks Emily for the news Gerry is a brand ambassador for Olymp Signature line of shirts
europefashion.de/olymp-signature-traegt-die-handschrift-der-perfektion/
Advancing into the high-end market segment by introducing new premium messages
The OLYMP Bezner KG from Bietigheim-Bissingen (Kreis Ludwigsburg / Baden-Württemberg / Germany) is now also targeting the high-end premium segment for men's shirts with the new and exceptional line OLYMP SIGNATURE. In January 2017, the sales department will be launched by selected retail partners in Germany and abroad.
Mark Bezner, Managing Partner of OLYMP Bezner KG, explains the strategic step: "Under OLYMP SIGNATURE we have combined the sum of our many years of experience in order to conquer the premium premium segment for men's shirts. At the same time, we hope that the OLYMP brand will be revaluated, which will contribute to a further increase in demand against all our products. From the initial delivery of OLYMP SIGNATURE in June 2017, we will aggressively market the new premium shirt including matching ties with two fashion collections per year as well as an additional storage program. "
The peculiarities of OLYMP SIGNATURE are the exclusive use of exquisite materials combined with elaborate processing methods. For example, predominantly high-quality full-twisted fabrics are used, which are also provided with the ironing and care properties used by OLYMP. In addition, there are finest handcrafted seams, removable collar bars and buttons made of genuine mother-of-pearl, sewn and taped according to the Neapolitan tradition. The tailor-fit cut shape includes a differentiated height mirror, according to which each individual size is cut separately according to individual dimensions. As a result, the shirt adapts to the shape of the wearer. This makes it tailor-made. The neckline, which is slightly deeper than usual, is worn with a tie or without a noticeably more comfort. In the case of the cuffs, the closing button is positioned closer to the sleeve, which allows the flexible adjustment of the width in the case of corresponding movements of the arm.
"For the new OLYMP SIGNATURE line of shirts , we have appointed an experienced project manager with many years of expertise in the premium segment as well as a separate field service. In addition, extensive communications are planned, for which we were able to sign a globally renowned figure from the international show business as a brand ambassador with the Scottish actor Gerard Butler (London Has Fallen, Gods of Egypt, Olympus Has Fallen, The Bail-Over Cop). We also intend to present a separate trade fair presence at the premium trade fair in Berlin and in Düsseldorf. The non-committal selling price recommendation, which we pronounce against our partners in the trade and wholesale trade, will clearly stand out from our current offer and between 89.95 and 99.95 euros. In individual cases, depending on the quality of the equipment, we will also have a price of 119.95 euros per shirt , "says Mark Bezner.
The OLYMP Bezner KG from Bietigheim-Bissingen near Stuttgart is now the undisputed market leader of Herrenoberhemden in Germany and is on a solid growth course in Germany and abroad. Sales in fiscal year 2015 amounted to 237.0 million euros.
europefashion.de/olymp-signature-traegt-die-handschrift-der-perfektion/
Advancing into the high-end market segment by introducing new premium messages
The OLYMP Bezner KG from Bietigheim-Bissingen (Kreis Ludwigsburg / Baden-Württemberg / Germany) is now also targeting the high-end premium segment for men's shirts with the new and exceptional line OLYMP SIGNATURE. In January 2017, the sales department will be launched by selected retail partners in Germany and abroad.
Mark Bezner, Managing Partner of OLYMP Bezner KG, explains the strategic step: "Under OLYMP SIGNATURE we have combined the sum of our many years of experience in order to conquer the premium premium segment for men's shirts. At the same time, we hope that the OLYMP brand will be revaluated, which will contribute to a further increase in demand against all our products. From the initial delivery of OLYMP SIGNATURE in June 2017, we will aggressively market the new premium shirt including matching ties with two fashion collections per year as well as an additional storage program. "
The peculiarities of OLYMP SIGNATURE are the exclusive use of exquisite materials combined with elaborate processing methods. For example, predominantly high-quality full-twisted fabrics are used, which are also provided with the ironing and care properties used by OLYMP. In addition, there are finest handcrafted seams, removable collar bars and buttons made of genuine mother-of-pearl, sewn and taped according to the Neapolitan tradition. The tailor-fit cut shape includes a differentiated height mirror, according to which each individual size is cut separately according to individual dimensions. As a result, the shirt adapts to the shape of the wearer. This makes it tailor-made. The neckline, which is slightly deeper than usual, is worn with a tie or without a noticeably more comfort. In the case of the cuffs, the closing button is positioned closer to the sleeve, which allows the flexible adjustment of the width in the case of corresponding movements of the arm.
"For the new OLYMP SIGNATURE line of shirts , we have appointed an experienced project manager with many years of expertise in the premium segment as well as a separate field service. In addition, extensive communications are planned, for which we were able to sign a globally renowned figure from the international show business as a brand ambassador with the Scottish actor Gerard Butler (London Has Fallen, Gods of Egypt, Olympus Has Fallen, The Bail-Over Cop). We also intend to present a separate trade fair presence at the premium trade fair in Berlin and in Düsseldorf. The non-committal selling price recommendation, which we pronounce against our partners in the trade and wholesale trade, will clearly stand out from our current offer and between 89.95 and 99.95 euros. In individual cases, depending on the quality of the equipment, we will also have a price of 119.95 euros per shirt , "says Mark Bezner.
The OLYMP Bezner KG from Bietigheim-Bissingen near Stuttgart is now the undisputed market leader of Herrenoberhemden in Germany and is on a solid growth course in Germany and abroad. Sales in fiscal year 2015 amounted to 237.0 million euros.