Google translate Gerard Butler comes to Brazil in August Scottish actor should visit the country for commercial record
Gerard Butler is coming to Brazil in August. According to the column Monica Bergamo newspaper Folha de S. Paulo on Monday (3), the Scottish actor will arrive on Tuesday (4) to Sao Paulo.
According to the publication, the star of films like 300 and PS I Love You will shoot a commercial for Ford.
FORD BRINGS GERARD BUTLER TO BRAZIL TO RECORD CAMPAIGN FOCUS Fastback Monday, August 3, 2015 at 12 28 -
The Hollywood actor and producer Gerard Butler arrives tomorrow in Brazil to record the launch campaign of Focus Fastback In this production, Ford introduces a new concept of sportiness in Brazil and brings a dynamic film with scenes that reinforce the car's performance. It is the first time the actor star of a campaign Ford.
Ford chose a Hollywood star of worldwide recognition to star in the campaign Focus, global model of success. The recording will take place in two days.
Butler remains in São Paulo until August 07 and will be staying at a hotel in the Jardins district.
FORD BRAZIL
The Ford Motor Company is established in Brazil since 1919, which keeps the automotive brands Ford, Ford Trucks and Troller and a structure of 11,500 employees and four factories, in addition to Tatuí Proving Ground. For more information regarding Ford's products, please visit www.ford.com.br. ABOUT FORD MOTOR COMPANY The Ford Motor Company is a leading global automotive company, based in Dearborn, Michigan, in the United States. Manufactures or distributes automobiles across six continents, with approximately 194,000 employees and 66 plants worldwide. Its automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.br.
Hollywood actor Gerard Butler landed yesterday (04.08) in Sao Paulo by turns 11am at the invitation of Ford and caused a stir in the Guarulhos International Airport. Excited to start the recordings of Focus Fastback campaign, the newest release of the brand, the actor chose to rest on his day off and had lunch with her team in the luxury hotel where you are staying in the Jardins district.
Today, he films the early afternoon of the final campaign up at 2 am and the same happens from Thursday to Friday. The actor will need to recharge for a dynamic movie full speed scenes that reinforce the car's performance.
Post by fifiserafino on Aug 7, 2015 20:17:58 GMT -5
Thanks SD - good find!
FORD REVEALS DETAILS BEHIND THE SCENES OF THE FOCUS FASTBACK CAMPAIGN STARRING GERARD BUTLER
August 7, 2015 by Agito SP Ford reveals details behind the scenes of the Focus Fastback campaign starring Gerard Butler
The Fastback Ford Focus Campaign, starring the Hollywood actor Gerard Butler and signed by Blue Hive, took place at the Field of Mars, located in the north of São Paulo. During the shoot, which took place on Wednesday and Thursday, from 18h to 3 am, the actor was very comfortable and in tune with the team producing and directing.
Wearing a suit and tie immaculately cut - the look of the campaign - the nice Butler ate lots of fruits and juices made during the recording. In addition, he interacted with gifts and participated in photo shoots for the advertising campaign, which will soon be in the air.
The campaign starring Gerard Butler reflects the positioning of Focus Fastback, which brings a new proposal for sportiness, performance, safety and technology to compete in the segment of medium-sized cars. "Ford chose a Hollywood star with global recognition to star in the Focus of the campaign is a global model of success of the brand," says Oswaldo Ramos, general manager of marketing for Ford. And the actor's selection as the protagonist was no accident. Modern, tuned, elegant and stylish, it reflects the consumer profile of the Focus Fastback.
The Focus Fastback bet on design, innovation and refinement. Its design is visually checked for dynamic silhouette-inspired today's global cars from Ford. Connectivity is another highlight of the car, equipped with SYNC multimedia system that offers several features such as AppLink for access to applications and navigation. The model also breaks new ground in offering segment technologies with braking assistant, who intercedes to avoid collisions on the back of another vehicle at speeds up to 20 km / h, a system that automatically parks in parallel and perpendicular spaces and headlights bi xenon with adaptive light beam.
"I'm certainly no angel, but I work hard, take my job seriously and live a passionate life."
Following the strategy to create a more compelling identity for the new Focus Sedan, which also was renamed as Fastback, Ford brought a Hollywood star to star in the launch campaign of the model.
In such a strategy and that worked very well with Toyota to make the propaganda of the 9th generation Corolla with Bradd Pitt. Including the generation of the model to this day is called the Corolla Brad Pitt. Later in Brazil, the Japanese brand associated his model to the actors Rodrigo Santoro and Selton Mello.
For the new Focus Fastback, invited the Scottish actor Gerard Butler, star of films such as "300", "The Ugly Truth", "PS I Love You" and "Bounty Hunter" for commercial produced with production refinements film. According to Ford, the purpose of the campaign is to highlight the aspects of sportiness, performance, safety and the new car technology.
"Ford chose a Hollywood star with global recognition to star the Focus Fastback campaign, which is a global model of success of the brand," says Oswaldo Ramos, general manager of marketing for Ford. "Gerard Butler embodies the attributes of sportiness and elegance that are the hallmarks of the style of the new Fastback."
The scenario chosen for the campaign Focus Fastback was the Airport Campus Martius, in the north of São Paulo, and the recording lasted two days.
Automaker refers to the Scottish star and makes its biggest investment of the year in action created by Blue Hive
Ford launched in late July the Ford Focus Fastback model, aiming to gain share in the sedan segment. The automaker diagnosed that he needed to expand the impact of their advertising to become a more important player in the segment in which worked with Focus Sedan - and faces Honda Civic and Toyota Corolla, among others.
Ford will update the look in relation to car sold in Europe and the United States, keeping the price and offer discounts on pre-sale. Besides changing the vehicle's design, which has an initial price of $ 77,900, the advertiser promotes greater publicity of the year investment in a single campaign. The Blue Hive, the J. Walter Thompson agency to supply Ford, developed a focused digital strategy, website and effort in social networks and television, which will receive four commercial starring Gerard Butler and interconnected.
The first will have a version of a minute debut on Monday, 24, in the range of National Journal, on Rede Globo. Its function is to sell the concept of Fastback, alluding to the car's rear descending curves, a form of the automaker try to differentiate against competitors.
Known for films like "300", "Invasion of the White House" and "PS I Love You," the Scottish actor dismissed stunt and decided to conduct his own car in the filming carried out in early August, in an airport hangar Campus Martius in São Paulo - the production team Zeppelin Films had over a hundred people. After the actor's maneuvers, the commercial ends with you pilot racing professionals Michelle Jesus and Manuela Vasquez interacting with it, which says: "You can not test a machine like this with a walk around the block" - a way to introduce the second commercial. The four parts will be released by the end of September and the films are in English, with subtitles.
The choice of an international actor is common in the automotive sector where the intention is to cause great impact. "It's not a random use. Butler is identified with values such as credibility and, above all, the spirit of attitude, which is what the business wants to convey, "says Rodrigo Strozenberg, creative director of the agency. After the initial effort in broadcast television, the strategy will be supported by placements in pay TV and digital media in the coming months.
The charming actor and Scottish producer Gerard Butler stars in commercial that integrates Campaign Focus Fastback, very awaited model from Ford. According to the automaker, it is his "biggest investment" in a communication project this year. The first in a series of four films comes to the small screen on Monday (24). The campaign, created by Blue Hive, will also feature material for digital media, parts for print, programmatic and social media. The automaker says, through communication, that "is launching a new category of car: Fastback." "A car with this technological edge deserved a campaign to time, so we mobilize for the realization of a work so great and the presence of an actor as the Butler" argues Oswaldo Ramos, general manager of marketing for Ford to South America. "The presence of Butler reflects this spirit and attitude of someone who drives a Fastback, giving the grandeur of the whole campaign entitled Focus Fastback Drive," said Vico Benevides, executive director of creation of Blue Hive. The commercial was shot between the 5th and 6th of August, in one of the hangars of the Champ de Mars, in São Paulo. In the performance scenes, Butler himself drove the car. The production brought together more than 100 people. In the final scene, two racing professionals, the Brazilian Michelle Jesus and the Colombian Manuela Vasquez, arrive at the hangar, driving two Ford Focus Fastback. . They stop next to Butler Car In peal, the actor says, "You can not test a machine like this with just a walk around the block." The agency warns that there will be continuity of the campaign.
